How do you write a jingle?
You generally start with the name of the company or product and a positioning statement. Many times, that is all you hear on a jingle. With ad buys favoring 30 second spots for more frequency, most advertisers have a ton of copy they want to dump into the "donut," and so many times we are asked to KEEP IT SIMPLE.
However, we take it far past those simple parameters. Jingle writing is an art, and finding the right groove, the right feel, the psychological trigger to open the mind to the message is where we earn our money.
We are so inundated with advertising messages, you need to be clever to get through!
And that's what we are. We can get right past Broca's area of the brain, that part of the frontal cortex that acts as the gatekeeper to your attention, and we get your message through in a memorable, touching, humorous, or whatever else way we need to to get your message through.
They call it an ad campaign because you are going to war for the attention of the target audience.
YOU NEED US TO
FIGHT FOR YOU!